Unlimited Music in iTunes store for $129 a year

If you’re running an iPhone or an iPod touch with unlimited data browsing rates, the offer to download an unlimited number of songs via the iTunes Store is surely tempting. For $129 more, I’d be able to maximize the convenience of syncing my iPhone with iTunes and MobileMe with free and unlimited music downloads from the store.

iTunes Unlimited
-256 Kbps music high quality
-50% of U.S. store available for iTunes
-Available through iTunes or retail box
-$129.99 stand-alone or $179.99 with MobileMe
-One-year subscription period
-Current a la carte options unchanged
-When signed in to subscription account, “Buy” is “Get”
-“Download and Play throughout iTunes Unlimited Subscription” or “Buy and Keep”
- Late October launch with iTunes 7.8

They should do it because Microsoft’s Zune store is doing it, at a yearly fee with unlimited downloads (the Zune Pass allows you to grab your XBOX Live friend’s entire playlist as well - so cool!). With Amazon offering DRM free music, Microsoft offering a superior Zune Pass product, Apple needs to reinvent the 0.99 cents per song very soon!